Knitwear for the man that wants to get noticed.
Now let’s be honest about it, men are much more likely than us women to have a favourite style or a favourite colour, which is more important than wearing the latest trends, and more than anything this usually tends to be a jumper…
Now the usual options vary from crew necks to v-necks.. the odd cardigan and on exceptional occasions, sometimes even a tank… very very seldom will you find a man willing to try weird and wonderful shapes with extra-wide sleeves or the likes… I’ve heard comments of the type: “No, I don’t like it, the waistband is too wide.” …. are you serious? A women would never be put off by something like that… “We like it, let’s buy it!”
So our Style Team used our experiences and most importantly, went to find out what men really need, then set to work on designing a capsule collection to bring you a clean-cut, unfussy mini knitwear collection to get attached to, one that you slide into and immediately feel the perfect fit and perfect quality, with no other choice to make except which of the many colours to choose from.
This collection is called Happy Tricot because wearing it will make you happy; all thanks to the torso-defining, easy fit, the exclusive Pima cotton, one of the world’s superior blends cultivated in a North Peruvian desert where the micro-climate assures a soft, bright and smooth cotton, and the whatever-colour-you-need quirky choice of hues… but more importantly, you’ll be happy because they will look good whenever, and wherever you wear them… whether it’s dressed down with jeans or dressed up in more formal wear.