REAL Light is the inspiration for the menswear collection in Spring Summer 2013. It’s neither a prediction of the future nor journey down memory lane, but simply a genuine and heartfelt look at today’s world from a different point of view. The fresh and feisty new take with an almost revolutionary air of this collection brings a much more light-hearted and optimistic interpretation of day-to-day life in a variety of colours and feel-good outfits.
From the southern states of USA come a breath of fresh air and a shot of positive energy in bright colours and neutral pastels, echoing the powerful shades of the land and baking desert in harmonious coalescence.
Lightweight materials like jersey, fabric-dyed cottons or leather are used to make clothes to be worn comfortably through to the height of summer. Linen, fresh cottons and full-fashioned knitwear are garment-dyed using simple colours or treated with special waxes to give them added pep and energy. Denim is presented in an original mineral palette, mixing soft yellow, red and green tones.
The looks themselves create a feeling of freedom and release, with destructured jackets or shoulder pads and coloured details, faux handkerchiefs and collar applications. The trousers are slim-fitting with turn-ups or softer with drawstrings or drop crotches, teamed with muslin shirts, all-over prints, coloured checks and irresistible colour combinations. Jersey features in a variety of different prints, pigment colours and loose, raw-cut shapes.
Last but not least, the accessories bring a range of coloured or printed scarves on gossamer-like backgrounds, interwoven bracelets matching the colours of the collection, and hand-made shoes in bright shades of crust leather.