Patrizia Pepe is delighted to present first images from the new Fall/Winter 2012 Advertising Campaign, shot in London by photographers, Mert & Marcus.
The face of the new season, the Polish model Anja Rubik, gives her interpretation on the theme “Breakfast on the Moon”, which is the inspiration behind the Patrizia Pepe ready-to-wear and accessories collection this Winter. Defining a sensual and hyper-feminine wardrobe for the season, artfully balancing elegance, innovation and experimental design.
The location is an inner-city garage, that in addition to portraying the urban vibe of the Patrizia Pepe look, also shows a visual journey, from the intimate and cosy interiors in the previous ad campaigns, to a more obscure outdoor setting, to symbolise a place poised between the present and the future.
In the background of the Parking Garage, the clean, minimalist lines of a luxury car represent a concrete element in the subtle setting in which the Patrizia Pepe woman poses – real and alluring – as flawless as the clothes she is wearing, designed to flow with every movement and rhythm of modern living.
With the new images, Patrizia Pepe reasserts a path blessed with many exclusive projects and partnerships, while continuing to bring in international fashion and image talents, able to capture and communicate to others the creative philosophy of the brand with passion, energy and a unique style.
The new Advertising Campaign will be on-air in the main Italian and international media from mid-August.