The new Patrizia Pepe Spring Summer 2012 Advertising Campaign has gone live.
Patrizia Pepe returned to Mert & Marcus for this year’s campaign. The two glamour kings snapped the fashion house’s SS12 collection in a tastefully luxurious and wildy romantic setting, using the sumptuous interiors of the world-famous Sera Of London boutique.
The face of this year’s campaign is once again the stunningly beautiful Edita Vilkeviciute.
The fabulous interiors of the London store make a very exotic backdrop for such a sophisticated traveller: a free spirit and sauvage soul, pictured in poses that echo the glittering glam of 1970s rock divas.
The exquisite clothes and exotic interiors play a seductive game of opposites, contrasting the feeling of a summer hideaway with city-centre glam, like a trip from London to Ibiza, in truly fabulous surroundings and radiant illumination.
The new campaign went live in January in leading Italian and international on and offline media, on the brand’s institutional website, and in top fashion blogs.