Loiza, the casual chic range designed by the Patrizia Pepe brand creative director Patrizia Bambi, will be making its debut on 1 June 2012 on a dedicated website selling each of the items featured.
The linear, eye-catching website www.loiza.com echoes the mood of the label, where the style is as refreshingly original, just like the clothes themselves.
Colourful and elegantly animated, it offers visitors a dynamic, all-embracing tour of the easy chic atmosphere that is the Loiza world.
News, pictures, and continuously refreshed content illustrate the brand and its trademark brio: from the new store launches to events, special projects and dates in the social network calendar.
Just a click away from the home page is the Loiza digital boutique, easy to get to and browse, for quick and easy access to clothes and accessories from the Spring-Summer 2012 range.
Not only do all orders qualify for free delivery up to 10 June, but they also get a free gift as a special treat to celebrate the label’s debut along with its first web customers.
The flagship Loiza web store showcases each product with an accurate description and images that you can zoom in and out of to check details, finishes and fit.
The new e-shop also has a dedicated customer care section and store locator.
“E-commerce has completely transformed what consumers want and need, giving them exciting new opportunities in terms of the speed, fun and animation of on-line shopping" stated managing director Claudio Orrea. “Internet has become a parallel to traditional retail, with the added bonus of such amazing communication potential and much wider audience, letting you reach the global market instantly."
Loiza collections can be purchased through the website from 31 different countries around the world.
Loiza started retailing in September 2011 in store-in-store, single-brand corners dotted across Belgium’s finest shopping galleries, initially in Brussels (Galleria Inno) which was followed by the first single-brand sales point in Nuremberg, Germany which opened in March 2012, and the first store in Viareggio.
Loiza started life as Only4StylishGirls in 2009, the result of an evolving aesthetic code where the focus was on the varied lifestyle of dynamic young women in modern society looking for one-off pieces featuring unexpected combinations and fresh-new vibes in keeping with the hottest trends but with a bright and breezy feel. The decision to change the name to Loiza came in 2012, as it evoked the energy and spirit of Puerto Rico in designer Patrizia Bambi’s mind, a place that was an important inspiration to her.