Patrizia Pepe presents new look windows designed specially for the forthcoming edition of the international menswear exhibition Pitti Immagine Uomo in Florence, and the Moda Uomo menswear show in Milan.
In this highly original special project, glamour meets artistic set-dressing. The exclusive retail sets will be dressed to the themes of FUTURE CLASSIC and BREAKFAST ON THE MOON, the inspiration for the mens’ and womens’ 2012 Autumn Winter collections.
The visual thread connecting the retail experience of the brand to the style concept of the pret-a-porter ranges will be revealed in the new seasonal look and new window designs, starting from the two Florence boutiques in Piazza San Giovanni and Via Strozzi, to the single-brand stores in Forte dei Marmi, Milan, Paris and Monaco.
More specifically, a number of tailor-made features will be created, echoing the aesthetic codes in the collections on display: hints of wooden panelling and classic vintage objects, painted green and reddish purple for men, and designer pieces with a lunar feel for Women, such as the mirrored, painted or silver-coated totems and flower-shaped armchair with maxi pink plexiglass petals.
This new look is the latest in a long line of communication projects and initiatives that Patrizia Pepe has embarked on recently, as further proof of the brand’s contemporary glam vision and creativity-in-progress ethos.