Patrizia Pepe is to repeat last year’s experience with world-famous photographers Mert & Marcus, as the distinguished duo has been signed again to shoot the new 2013 Spring/Summer Advertising Campaign in London; the face of the campaign will be Edita Vilkeviciute, the star of previous PP ads.
An indoor location was chosen to make sure all eyes are on the elegance and originality of the clothes which stand out against a novel bright red backdrop, lit up by red spotlights creating sophisticated, three-dimensional colour effects. The high-impact, high-appeal pictures reconfirm the brand’s long-standing connection with the fashion feel of the rock vibe, projecting a Debbie Harry-esque punk-chic image to channel the breezy, brazen spirit of the Patrizia Pepe woman. The super sleek, contemporary total looks are lifted to another level by the sensual structures,
coloured prints and shiny stud and crystal embellishments; these features embody the creative verve of the brand, renowned for the quality, innovation and originality of its clothes.
The new campaign is due to hit high-profile Italian and international newspapers in January 2013.