Vintage vibes and contemporary appeal abound in the new Patrizia Pepe Fall-Winter 13-14 Advertising Campaign, shot in the charm and elegance of Milan’s Residenza Vignale.
Italian photographer Oskar Cecere captured the brand’s “twin soul” in which male complements female, beauty coexists with imperfection and turmoil follows safety, revealing the unique personality of the Patrizia Pepe woman, interpreted by Polish model Patrycja Gardygajlo.
The location, a historical building and once the private residence of an Austrian prince, accentuates these contrasts. Set against turn-of-the-century architecture and pictured in theatrical-like settings, the leading lady of next winter’s collection emerges as real and spontaneous as she goes about her everyday routines, stops for a second to take things easy, then sets off again, ready for her next appointment.
The essence of the Patrizia Pepe collection is to be found right there ..when she escapes for a second before jumping back into her go-getting contemporary lifestyle – in clothes that are perfect for every minute of it, unique but versatile, from dawn till dusk.
The pictures reveal the down-to-earth personality of a woman who’s like all women, with passions and a need for glamour, looking for comfortable clothes that she loves to wear but that make her feel sensual, passionate and a little bit rock and roll.