After the success of Anarchic, Patrizia Pepe launches the new capsule collection #Goldenized, created by Patrizia Bambi to express the femininity and energy of modern women through a glittering “golden mood”, which accents and illuminates the pieces injecting a refined rock-chic vibe.
Encompassing lifestyle, glamour and urban refinement, the capsule collection is inspired by iconic themes which are steadfast brand identifiers. Animal print brocade fabrics and striped lurex through which gold luminescence permeates, boldly paired with lace and black jacquard to define the charming “black&gold” contrast that characterises the collection. Delicate, sophisticated lace embroidery, in powder tulle, evocative of sensual, transparent lingerie as mini-dresses and full-length fishtail gowns.
Ranging from slim-fitting lines to short corolla-shaped skirts, through to masculine trouser/jacket suits to be worn with vertiginous stiletto heels in the evening or with flat boots during the day. A wardrobe that plays on comfortable wearability and ultra-stretch figure-hugging fabrics, combining various lengths such as close-fitting tops with voluminous frills and pencil skirts for an elegant look; or even a white tuxedo jacket with black lapels and a snug mini-skirt for a dynamic look.
Continuing the major role played by digital and social media, for this launch as well Patrizia Pepe has chosen to involve a network of bloggers and talented individuals from the international fashion scene, who will attend the launch events for #Goldenized at selected boutiques, starting off with Berlin, followed by Munich, Milan and Zurich.
Four fashion capitals for four events dedicated to beauty and the pleasures of the modern socialite and it-girl, with guests able to experience personalised make-up sessions and a custom made gold Fly tattoos from the Temporary Golden Tattoo station.
In Berlin, star bloggers Gala Gonzalez, Sylvia Haghjoo and Patricia Manfield will pose for a double photo shoot, where the dazzling capsule collection will be interpreted in a street-style versions, through the lens of photographer Sandra Semburg, while for the indoor shoot the reigns will be handed over to photographer Nima Benati; alternate visions to reflect the dual facets of Patrizia Pepe women, seductive and sophisticated yet still contemporary and urban.
The endorsements will take place at the official event on 7 November, at the store on Kurfurstendamm 216, during which internationally renowned, Berlin make-up artist Miriam Jacks will apply make-up for guests in the exclusive beauty corner set up specially for the event.
The images from the two Berlin photo shoots will frame the event in Munich on the 8 November at the store on Fünf Höfe Theatinerstrasse 12; Milan, on 14 November, at the Via Manzoni 38 boutique which will also see star chef, Fabio Baldassarre and make-up artist Barbara Bozzini in attendance; finally in Zurich on 20 November at the Strehlgasse 9, with a special guest appearance from Sandra Bauknecht.
#Goldenized, is a capsule collection which confirms Patrizia Pepe’s tireless attention to style with a take on beauty which is versatile, vibrant and extremely cosmopolitan, further enhanced by the omni-channel communications that incorporate dynamic platforms and networks with high click rates, because every new project and initiative on the market can circle the globe and reach out to more fans from every corner of the world.
Berlin Boutique, Kurfurstendamm 216
Private event_Thursday, 7 November 2013, 16:30-21:30
Special guests: Gala Gonzalez, Sylvia Haghjoo, Patricia Manfield; Make up artist: Miriam Jacks
Munich Boutique, Fünf Höfe Theatinerstrasse 12
Private event_Friday, 8 November 2013, 16:30-21:00
Make up artist: Miriam Jacks
Blogger: Franziska Steinle
Milan Boutique, via Manzoni 38
Private event_Thursday, 14 November 2013, 17:00-21:00
Make up artist by
Food Design by
Zurich Boutique, Strehlgasse 9
Private event_Wednesday, 20 November 2013, 18:00
Special guest: Sandra Bauknecht