The Patrizia Pepe Boutique on Milan’s Via Manzoni was turned into a photo set for the day on 10 September .
Hordes of fans and spectators curious to catch a glimpse of Chiara gathered outside the shop window to see her model the AnarChic Capsule Collection, featuring rebellious, anti-conformist clothing with lots of punk-rock attitude.
Chiara carried out two roles: modelling for photographer Jody Mattioli on 10 September and offering her services as stylist on 11 September.
The day after the shoot, she showed the AnarChic Collection to a select number of top clients, who were treated to a personalized make-up session with TheBlackB to give them a dark look before Chiara shared some outfit and style tips.
A host of celebrities attended the event: Justine Mattera, Linda Santaguida, Francesco Facchinetti, and Katarina Raniakova to see Chiara at work.
Music Design by Radio Montecarlo DJ Dado Funky Poetz and his rock playlist.