Deep down in an underwater world, a mermaid becomes infatuated with the water swirling around her, gently caressing her skin; water: a vital essence and mood of Loiza Spring Summer 2013 by Patrizia Pepe. The collection has a twin soul: a pretty, romantic heart with 1950’s-esque sensuality and a spirit that is fiery, bubbly and completely charming. The shapes are soft and floaty, and the colours a playful mix of shades that vary from shiny to matt to sheer; checked designs happily coexist on long jackets, gilets and pea jackets which can be teamed with A-line and sack dresses.
Grand classics like leather jackets feature alongside mini studded down jackets and nylon parkas, eco-leather Chanel-style jackets with lace detailing, and fantasy cotton pea coats and boyfriend jackets. Layering is the key concept in Loiza by Patrizia Pepe, a style choice reflected in both the clothes themselves and the materials used: slim jackets sit over chinos to create a quirky mix of sateen cotton and lace inserts; Prince of Wales and dogtooth checks form a fanciful mix; viscose gabardine livens up boyfriend jackets in pastel colours with contrasting linings. Heavy and light crepe fabrics reinvent the cocktail look; outfits in 100% washed silk or embroidered crepe, muslin (viscose/treated cotton, natural linen), jersey and silk mixes, jacquard knitwear (cotton/wool/alpaca); cotton with shiny chains and the cotton-linen mix of the Raschel knit.
Denim still plays a leading role, in skintight 50’s blue denim fit with faded and destroyed effects in the summer denim range; for the warmer months, the fabric takes on a lighter, more fluid feel, in cheery pastel shades, the perfect companion to the embellished t-shirt, garment-dyed linen t-shirt, or jersey-smooth satin mix version. Loiza by Patrizia Pepe loves shoes: from sneakers, ankle boots, and suede court shoes with mini studs to multicoloured Armadillo-skin sandals teamed with clutches, barrel bags and glossy-effect canvas shoppers, the collection has it covered. Il mare by Loiza beach is a colourful collection of costumes, kaftans and sarongs, glammed up by multicoloured, printed keffikey scarves, and a selection of underwater-inspired necklaces and bracelets