Patrizia Pepe endorses another Capsule Collection: #patriziapepedowntownjungle inspired by the Urban Jungle, characterised by animal print, sporty details, fabric-mesh mixes and other high value features like Silk.
For the launch of the Collection we have organised a photoshoot on a basketball court in Florence bringing together 5 “Social Models“, who are ultra popular online.
Key players: a team of women, each successful in their own fields of work, who reinforce the Patrizia Pepe values through their image. Women with strong personalities, who are creative, sporty and social. In the photoshoot they are pitted against each other in a game of basketball.
Ema Stockholma: DJ of French origin, ex model who worked for Armani and Dolce & Gabbana.
Andrea Delogu: singer and now author. Her book “La Collina” has garnered interest from environmental intellectuals.
Referee for the “match” is model Giacomo Acquadro, trainer for the Team is the photographer Nima Benati, a young talent in the world of photography with the cover of Playboy and Maxim already on her CV and has already shot the Patrizia Pepe Goldenized Capsule Collection. Not just a photographer, she’s an influential figure on the web too, photographed a lot during Milan Fashion Week and with a web following of 100k.
While waiting for the official photos, take a look at the backstage shots!
Alongside the photoshoot, the girls gave us their take on the nomination phenomenon in a healthy and sporty way. The girls “nominated” each other to get themselves to Florence and challenge each other to a game of basketball.
But it doesn’t end there, now you’re the star player, take up the challenge and post your own DOWNTOWN JUNGLE video on Instagram with the hashtag #patriziapepedowntownjungle.
Dunk as many baskets as you can in 15 seconds, you can get your friends to join in too! The best videos received will be published on our official Instagram profile.
Patrizia Pepe plays host to the Argentinian artist Daniel González – in the Prato factory, Daniel González unites fashion, music and art in an explosive combination. For the project CRIMINAL AESTHETIC FASHION SOUNDSYSTEM the artist has created different environmental sculptures formed from dozens of loudspeakers in various sizes, dressed in fantasy iconography created from sequins and glitter.
The best of the Spring Summer 2012 Collection is now on Sale…unique items, looks straight from the catwalk, day wear to match your style all day long – and now even more accessible than ever. Don’t miss this one-off opportunity to buy Bags and Shoes at exceptional prices.