Patrizia Pepe endorses another Capsule Collection: #patriziapepedowntownjungle inspired by the Urban Jungle, characterised by animal print, sporty details, fabric-mesh mixes and other high value features like Silk.
For the launch of the Collection we have organised a photoshoot on a basketball court in Florence bringing together 5 “Social Models“, who are ultra popular online.
Key players: a team of women, each successful in their own fields of work, who reinforce the Patrizia Pepe values through their image. Women with strong personalities, who are creative, sporty and social. In the photoshoot they are pitted against each other in a game of basketball.
Ema Stockholma: DJ of French origin, ex model who worked for Armani and Dolce & Gabbana.
Andrea Delogu: singer and now author. Her book “La Collina” has garnered interest from environmental intellectuals.
Referee for the “match” is model Giacomo Acquadro, trainer for the Team is the photographer Nima Benati, a young talent in the world of photography with the cover of Playboy and Maxim already on her CV and has already shot the Patrizia Pepe Goldenized Capsule Collection. Not just a photographer, she’s an influential figure on the web too, photographed a lot during Milan Fashion Week and with a web following of 100k.
While waiting for the official photos, take a look at the backstage shots!
Alongside the photoshoot, the girls gave us their take on the nomination phenomenon in a healthy and sporty way. The girls “nominated” each other to get themselves to Florence and challenge each other to a game of basketball.
But it doesn’t end there, now you’re the star player, take up the challenge and post your own DOWNTOWN JUNGLE video on Instagram with the hashtag #patriziapepedowntownjungle.
Dunk as many baskets as you can in 15 seconds, you can get your friends to join in too! The best videos received will be published on our official Instagram profile.
Microsoft unveiled its latest toy in Milan on 9 November: Kinect, the new full-body gaming system for Xbox 360. Our brand was also there: event hostesses and the E&D Microsoft Product Marketing Manager herself were all wearing Patrizia Pepe!
Patrizia Pepe’s HQ is not only a hub of creative fashion and trends, but often hosts artistic and cultural events. From November 3rd 2010 to January 14th 2011, Patrizia Pepe is hosting Ronaldo Fiesoli’s art installation “Asylia” – a contemporary contrast between that which is beautiful, and that which has been cast aside by society.
PATRIZIA PEPE AND TERRE DES HOMMES PRESENT “T-FLAG”, A CAPSULE COLLECTION OF T-SHIRTS. 15 T-Shirts with the colours of 15 flags, T-Flag is the new Patrizia Pepe Capsule Collection. T-Flags represent our support for an aid project in Haiti. It originated through our work with Terre des Homes, one of the most active and widely recognized international organizations, dedicated for more than fifty years to defending the rights of children in developing countries.
The real trendsetter of the times, always one step ahead in the fashion stakes, is Queen Elizabeth who stepped out in a lemon yellow outfit for William and Kate’s big day. Yellow is no longer just for dresses and suits though, as it is splashed across the Loiza Spring Summer Collection 2012 on tops, jackets and accessories.