AVANTGARDEN is the name of the third set, which recreates the atmosphere of a secret garden, accented by bright greens and vibrant colours of plants and exotic flowers that envelop the protagonist while wearing light and casual pieces, enhanced with sophisticated prints and chromatic brush strokes for vivid effect.
A bright vertical flower wall is the backdrop for this magical world, that celebrates the covers of historic vinyls, taking particular inspiration from albums by Roxy Music, characterised by strong feminine performers – independent and sensual just like the Patrizia Pepe woman. A set adorned therefore with a floral theme that stands out for the new SS 2014 collection, with Japanese inspired botanical graphics that mix all the colours of the season with an Eco-Rock vibe.
Special guest for the flower-room, #patriziapepeavantgarden Candela Novembre, filmed dancing and having fun in the secret garden, among petals and multi-coloured balloons, surrounded by must-have accessories for summer to be worn with a little white dress with maxi spots or black bodycon dress with cut-outs on the front.
One of the most followed models and it girls of the moment, Candela Novembre will attend the forthcoming events at the Patrizia Pepe boutique in Florence, on 4 April and on 10 April in Milan – preceded by Brussels and Antwerp: here the clients will become the protagonists on an ad hoc set, reminiscent of the garden wall of images from the ad campaign, where your “avantgarden” photo will be taken and presented in a polaroid style frame.