Finally the #patriziapepeoffbeat Spring Summer 2014 Advertising Campaign is unveiled.
The 360° creative project, in addition to the mainstream images of the season, has revealed since January up to today 3 different fashion stories, inspired by culture and musical counter-cultures that in past decades united the East and West Coasts of America to create a symbolic language that still resonates in contemporary style today.
The synergy that always exists between Patrizia Pepe and the music world, integral to the DNA of the brand, now emerges with an even more vibrant energy through 3 different moods, translated individually in 3 special sets that articulate the image of the new collection as pulsing beats of a music soundtrack pumped up to the max.
Protagonists in the first mood #patriziapepeundergrounge the German fashion-icon Bonnie the Strange, captured emerging from a smoky haze from behind her typewriter, reminiscent of 80s performances, wearing a biker jacket and sailor stripe mini-skirt from the S/S 2014 collection and a close up of her tattoos including the unmistakable Patrizia Pepe FLY monogram.
Star of the second mood #patriziapeperockmantic Chiara Biasi, shot while dancing and messing about with various elements of the set, enjoying choosing brightly coloured seasonal accessories to pair with the timeless white suit or the more charming outfit with cropped t-shirt and mini-skirt.
Special guest for the flower-room, #patriziapepeavantgarden Candela Novembre, filmed dancing and having fun in the secret garden, among petals and multi-coloured balloons, surrounded by must-have accessories for summer to be worn with a little white dress with maxi spots or black bodycon dress with cut-outs on the front.