#SELFIE24: The new Advertising Campaign

Patrizia Pepe launches the new advertising campaign #SELFIE24, snapped through a typical 24 hour day and inspired by the much loved and widespread trend for selfies on social media.
Protagonist for the next Fall/Winter collection, the Patrizia Pepe woman: cool & glamorous, dynamic and self-assured, divides her time between numerous demands of works and fun times, hotfooting it across the city for various business meetings to then slip into the night accompanied by the music of her favourite rock band.
The modern web girl, always connected with her tablet or smartphone, even in her super busy and vibrant everyday life she still finds time to photograph the looks of the day, posting her selfies on social networks and commenting with friends and followers on the must-have outfits and accessories for the season.
In a single period of 24 hours, which symbolises the extraordinary versatility of Patrizia Pepe style from morning to night, our fashion icon is pictured in three main time bands: from 9 a.m. to 2 p.m. (working time), from 2 p.m. to 7 p.m. (street break) and from 7 p.m. to midnight (night concert).
The styling of the campaign pays special attention to the world of accessories, with half of the images focused on different accessories – including bags, shoes, small leather goods and jewellery – and the snapshots show every little detail. A strategic choice which reflects the significant value and development in this category, that from the next winter season will be distributed both through Patrizia Pepe’s flagship stores as well as via a network of specialist multi-brand stores.
The new advertising campaign will be officially launched on 17 July on the official website patriziapepe.com, and then in the most influential fashion magazines and newspapers both nationally and internationally. The creative sequence reveals in succession the three different times of the day #SELFIE24, pre-empted with a micro teaser and a video clip to complete the campaign.
Finally, as for last season, the project will be integrated into a series of in-store events inspired by the theme #BEYOURSELFIE, hosted at a selection of flagship outlets and multi-brand stores in Italy and abroad.

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