The first stop of the #Selfie24 Tour was Milan. Dj Ringo from Virgin Radio, which was enlisted as a partner for the event series, performed live for the first night and will also be joining us in the upcoming events:
11 October – Bologna
16 October – Florence
18 October – Verona
24 October – Genoa
For our#Selfie24 event series, we set up a selfie area in our boutiques and our clients were invited to take shot after shot with phones and selfinators. After taking a selfie, the latest trend with “it” girls and the main theme of our ad campaign, we will give our clients a printed copy of it for them to keep.
The special guest of our first in-store event was the photographer Nima Benati, who was recently the protagonist of a video that follows her about during her day. Last night Nima took selfies with our clients and her fans, and gave out precious tips for the perfect selfie.
To top it all off, Moët et Chandon Champagne and “lock-fly” cupcakes were served throughout the evening.
Would you like to join us at one of our events? Click on the banner for the #Selfie24 event series…the first people to register will be added to the mailing list for their city’s event!
Click here to view the photo gallery of the first event.