#Selfie24 Tour: first event in Milan with Nima Benati

The first stop of the #Selfie24 Tour was Milan. Dj Ringo from Virgin Radio, which was enlisted as a partner for the event series, performed live for the first night and will also be joining us in the upcoming events:

11 October – Bologna

16 October – Florence

18 October – Verona

24 October – Genoa

For our#Selfie24 event series, we set up a selfie area in our boutiques and our clients were invited to take shot after shot with phones and selfinators. After taking a selfie, the latest trend with “it” girls and the main theme of our ad campaign, we will give our clients a printed copy of it for them to keep.


The special guest of our first in-store event was the photographer Nima Benati, who was recently the protagonist of a video that follows her about during her day. Last night Nima took selfies with our clients and her fans, and gave out precious tips for the perfect selfie.

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To top it all off, Moët et Chandon Champagne and “lock-fly” cupcakes were served throughout the evening.

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Would you like to join us at one of our events? Click on the banner for the #Selfie24 event series…the first people to register will be added to the mailing list for their city’s event!

Click here to view the photo gallery of the first event.

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