Patrizia Pepe has launched the #SELFIE24 tour, inspired by the digital selfie trend at the heart of the AW14 Advertising Campaign in which a young fashionista is pictured at work and having fun, always online and ready to post pictures of her favourite accessories and looks!
The same selfie mania will be brought to the brand’s single-brand boutiques in Milan, Rome, Bologna, Florence, Verona and Genova, making it the leitmotif of an exclusive series of invitation-only evening events for the entire month of October.
BEYOURSELFIE is Patrizia Pepe’s way of getting clients playing with the must-have accessories of the collection, inviting them to take a live selfie in the fun #SELFIE24 area set up for the occasion with a smartphone and selfienator to catch Patrizia Pepe outfits from every angle.
On top of this, to spotlight the brand’s affinity with the music world, rock in particular, legendary music station Virgin Radio has been enlisted as a partner in the #SELFIE24 series, with the extraordinary participation of Ringo performing live at all of the Italian store events.
In addition to the guests Patrizia Pepe has invited by text, on social media and from selected lists – all of whom will be attending from the start of the cocktail party to 18.00 -, the second part of each event will be open to a selection of Virgin Radio listeners from 21.00 to 22.30.
A banner for the series will appear on the website… and the first people to register will be added to the mailing list for their city’s event!
All fashionistas taking a selfie will receive a printed copy of their photo in an iPhone shaped folder.