GLAMOUR fashion magazine is opening the doors to its first pop-up café next week, from the 29th to the 31st October. From Thursday to Saturday the GLAMOUR café is inviting fashion and beauty devotees to a three-day “Eat.Shop.Enjoy” event in the remarkable surroundings of the Mercedes me store. Each day from 10 in the morning until 8 at night visitors can unwind in the café and view the inspirational new autumn and winter trends in the “fashion showroom” or the “beauty salon”. Guests attending the event in Hamburg will be treated to snacks and drinks specially prepared by caterers Kofler & Kompanie.
As well as enjoying the usual café services, anyone who is interested can register for an extensive programme of workshop activities and events at www.glamour-cafe.de. On Thursday you can check out the very latest beauty and hairstyling trends at the “Beauty Workshop by Shiseido” and “Hairstyling by ghd”. In the evening DJ duo DIE BOYS (who feature on mega-group Deichkind’s latest album) will be playing the perfect soundtrack at the Grand Opening Party. On Friday the GLAMOUR editorial team is inviting guests to its “Tea(m) time” event during which the editors will give insights into the day-to-day running of the fashion magazine. Saturday gets off to a glamorous start with the “Girls Brunch powered by Moët & Chandon” where power food, smoothies and champagne will all be on the menu. In the afternoon, author Petra Wodtke will be reading from her bestseller “Das Anna-Phänomen” in the “Read and Coffee powered by Starbucks” event at which specialist coffees and snacks will be provided, and the closing event in the evening will be the “Girls Movie Night” where friends can get together to watch the Hollywood movie “Magic Mike XXL” while eating pink popcorn and hot dogs.
The GLAMOUR Café is coming to the MyZeil shopping centre in Frankfurt (5th to 7th November, followed by Berlin (12th to 14th November, Mercedes-Benz Gallery) and Munich (19th to 21st November, Mercedes-Benz Gallery). In all three cities an attractive shopping experience will be provided featuring fashion labels Karl Lagerfeld, Patrizia Pepe, Woolrich, True Religion and Juvia as well as accessories brand Thomas Sabo; beauty brand Shiseido will be presenting make-up and fragrance highlights and ghd will showcase their hairstyling tools. Technology partner Huawei is providing smartphones and tablets allowing visitors to go online and buy their favourite items straightaway.
Dates: 29th to 31st October
HAMBURG: Mercedes me Store, Ballindamm 17, 20095 Hamburg
Dates: 5th to 7th November
FRANKFURT: Myzeil Shopping Center, Zeil 106, 60313 Frankfurt
Dates: 12th to 14th November
BERLIN: Mercedes Benz Gallery Unter den Linen 14, 10117 Berlin
Dates: 19thy to 21th November
MUNCHEN: Mercedes benz Gallery Brienner Strabe I, 80333 München