Patrizia Pepe presents W.O.M.A.N.

Patrizia Pepe celebrates the world of women with a TV commercial in which music and style come together in a veritable ode to femininity.
“Everything begins with music, the underlying soul of all my collections. The idea was to create a lighthearted video that would describe and reveal the different facets of being a woman. The song I chose is full of energy and positivity, making it the ideal choice. Everything revolves around my idea of the perfect woman,” says Patrizia Bambi, creative director of the brand.
Sensual, determined, ironic, cosmopolitan, sophisticated. This is the Patrizia Pepe woman.
Not surprisingly, the short 60-second film centres on Peggy Lee’s “I’m a Woman”, which sets the rhythm for the protagonists’ every gesture, pose and smile, as they interpret their idea of womanhood before the camera, singing the words to the song.
I can rub and scrub
‘Til this house shinin’ like a dime
Feed the baby, grease the car
Powder my face at the same time
Get all dressed up
Go out swing ’til 4 a.m. and then
Lay down at 5, jump up at 6
And start all over again
‘Cause I’m a woman
I’ll say it again
If you come to me sickly
You know I’m gonna make you well
If you come to me all hexed up
You know I’m gonna break the spell
If you come to me hungry
You know I’m gonna fill you full of grits
If it’s lovin you’re likin’
I’ll kiss you and give you the shiverin’ fits
‘Cause I’m a woman
I’ll say it again


The music describes the strong and dynamic personality of the Patrizia Pepe woman, struggling with her busy everyday schedule, but also her great intelligence, awareness and self-irony, adding a touch of good cheer to her rock style.
The commercial was directed by video-clip star, Luis Cerverò, who boasts collaborations with the likes of Pharrell Williams and Miley Cyrus.
The multi-channel campaign will be launched on a strategic date – the 8th of March, to coincide with Women’s Day – and will be aired on TV, on the web and in cinemas until April. The launch will be preceded by a teaser video, featuring some of the ad’s protagonists humming in private. This set of “stolen” moments anticipates the mood of the commercial without revealing it entirely.
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