The new collection has high levels of glamour, as the very name Whatever! suggests. Less was more, which reminds us of the famous phrase Less is more, underlines the anti-minimalist character of the collection.
Sequins applied to denim, colourful lace and macramé are some of the central motifs throughout the collection. Rich textiles, bright colours and shimmering details are the highlights of the collection, which stars the beautiful Melissa Satta. Mum, showgirl, influencer and blogger, Melissa wanders the streets of Milan wearing the collection’s eye-catching outfits, in the photo shoot directed by the photographer Stefano Coletti. The photo shoot has taken her to the historic Navigli area, to the Rosalba flower shop, and to the Fioraio Bianchi Cafè in the Brera area.
The new Whathever! capsule collection. Less was more will be available from 11th April at any Patrizia Pepe store and online at patriziapepe.com.
Have a sneak peek at some behind-the-scenes pictures!