Patrizia Pepe starts the countdown to the festive season with the capsule collection Party Yay Santa. This collection boasts high-quality and elegant garments, characterised by sparkly fabrics and details to reflect the magic and joy of Christmas.
The shoot and video, which took place in Milan, feature digital star and influencer Alice Campello in a lead role. A young globetrotter with a free spirit and curious nature, she is passionate about fashion and adored by her followers, on account of her modern and super glamorous sense of style.
The mood of the new capsule collection recreates a loft party atmosphere, taking inspiration from Alice’s home and the LA party scene: there are coloured balloons, sparkling stars and friends with an ironic, cheerful and playful vibe.
In addition to the items in the Patrizia Pepe menswear collection, the images highlight the feminine looks, perfect for dancing the night away and New Year’s parties. Featured pieces include the ruby faux-fur jacket, metallic gold trousers, red dress with rippled details, stretch sheath dress in lurex and the off the shoulder garment worn by Alice, entirely covered in sequins for a shiny and shimmering look.