“ECLETHNIC TOUR”: A JOURNEY THROUGH MUSIC AND FASHION
After last year’s successful début, Patrizia Pepe is back at the 90th edition of Pitti Immagine Uomo to launch a new collection, in which the theme of travel meets creative contamination: a contemporary style with a rock soul that moves between urban jungles and tropical landscapes.
The front man of the imaginary rock band which inspires the “Eclethnic” Tour Collection goes for bright colours and bold textures, as well as metallic details and prints with colourful patterns and stylised exotic animals. He loves incorporating vintage denim and modern glamour, going from sporty cuts and comfortable fabrics to silk bandannas and iconic leather loafers, which are personalised with small coin jewels.
He is sensitive and adventurous, bold and confident, ever moving between the city and the most enchanting and remote destinations: his travel keepsakes, incredible finds and precious mementos are displayed on the outside façade of the booth.
To celebrate the strong link between music and fashion, which has always been a key part of the brand, there will be a private event for press representatives and a few international buyers on 15th June. DJ Ringo will conduct an exclusive live session, which will feature tracks selected by himself and by actor Marco Bocci, who is the official face of Patrizia Pepe men’s collection.
This occasion will also see the launch of the new Spring Summer 2017 ad campaign: an extraordinary sequence of images created by the street style photographer Adam Katz Sinding. Marco Bocci, as protagonist of the ad, is portrayed at Florence airport to underline the dynamic and cosmopolitan character of the Patrizia Pepe man. A true globetrotter.
The brand’s Italian style and international aspirations are once again key in creating their own image, and in communicating every new story with care and passion through collaborations and multi-channel strategies, which are intrinsically linked to the global and digital soul of the brand.