Patrizia Pepe at Pitti Immagine Uomo for the first time


Patrizia Pepe launches its men’s line and confirms attendance at the 89th edition of Pitti Immagine in Florence with a special guest endorsement from Marco Bocci, actor.
The company has chosen Florence, not only because it is its home town but also for the iconic event. The quality and international renown of Pitti, makes it a highly esteemed event on the world stage for its traditional and innovative stylistic tradition.
Bocci will appear in person at the exclusive presentation dedicated to the brand’s menswear range. This treasured partnership goes to further demonstrate just how much the company believes and invests in the revamped men’s line, choosing one of the most famous and highly esteemed faces of Italian cinema as the perfect exponent of the urban style and elegance that has always been one of Patrizia Pepe’s most distinctive features.
Marco Bocci is also the face of the new advertising campaign, shot in and around Prato to demonstrate the firm ties the brand cherishes with its own regional community.
The actor will be photographed by Adam Katz Sinding, a super-talented photographer with numerous accolades and followers. Katz Sinding, in a short space of time, has managed to conquer the international fashion & street-style scene, with his creative perspective reported on his ultra-successful blog Le 21ème, boasting a following of over half a million.
These two names are in perfect alignment with Patrizia Pepe’s careful attention and huge passion for digital media and the increasingly strategic universe that is social media, developed through a multi-channel communication philosophy utterly inspired by the dynamic, cross genre, engaging and “modern cool” aspect of the brand.
The charisma, versatility, authenticity and physicality of Marco Bocci reflect the contemporary style of Patrizia Pepe clothing, with its fresh rock vibe and elegant class revealed in the meticulous attention to metal detailing, layering and playful prints.
Complete and versatile, Patrizia Pepe garments are suitable for both day and evening wear, interchanging sophisticated outwear with mismatched blazer and trousers, a completely new take on menswear with a touch of the unexpected; distinctive and unmistakably Patrizia Pepe.
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