THE NEW ADVERTISING CAMPAIGN FALL/WINTER 2016-2017
Patrizia Pepe presents the new F/W advertising campaign, characterised by the “easy and glamorous” spirit of our protagonists and by the urban elegance of its total looks.
After Milan and Florence, Patrizia Pepe has chosen another stunning Italian city as a setting for the photoshoot by Alessio Bolzoni, who turned the evocative Piazza Esedra in Rome into a unique spectacle of lights, colours and emotions.
Surrounded by the history and beauty of Rome, three young friends go about the streets of the eternal city with confidence and ease, conveying the rock-noir vibe of the winter collection, in a delicate balance between masculine and feminine, total looks and multicolour prints, bold volumes and fluid silhouettes.
The special focus on accessories underlines the contemporary taste of the Patrizia Pepe woman, who alternates simple and elegant shoulder bags with the iconic Lock Fly and with the “shine and bright” models in Glossy Saffiano leather.
Once again, Patrizia Pepe conveys its strong Italian identity and its wish to celebrate the free, bold and ironic attitude of women, which is further explored in the exclusive video of the ad campaign.
The new Fall/Winter 2016/2017 ad campaign will be published from July on the major fashion and lifestyle magazines, both in Italy and internationally.