Patrizia Pepe has chosen Dua Lipa, a rising star in the music world as the exclusive face of the AW 17/18 advertising campaign, shot by photographer and director Sharif Hamza. Patrizia Pepe recognised her status as an idol for millennials and with one of the most powerful voices on the international scene.
The brand is re-affirming their close bond with the world of music by partnering with Dua Lipa. Aged 22, Dua Lipa has had remarkable success with her music globally including her singles “Blow your Mind”, “Be the one”, “New Rules”and her hugely successful self-titled album which has just been released. Dua Lipa has 710 million views on YouTube and1.8 million followers on Instagram. The Times have noted her as “the superstar we’ve all been waiting for”.Patrizia Pepe are celebrating their25th anniversary in 2018, a huge mile stone for the Italian brand, and a time to reinforce the brand’s DNA.
Creative Director Patrizia Bambi has a deep passion for music, and music has always played a huge role and source of inspiration when designing the collections.“I’m really excited about this unique, fascinating collaboration,” explains Bambi. “Dua’s spirit is a continuation of her music and vice versa. Her style reveals a delicate, sensual femininity which pushes the boundaries and reflects the bold, irreverent nature of our brand. Her identity is strong, playful, and sophisticated.
Her name means love and she has a really personal, unconventional story. She has fun with her sound and her rocky vibe –gritty and elegant all at once –and encapsulates the liberated, eclectic personality of the Patrizia Pepe woman.”Produced in New York, the film clip and photographs in the campaign are paired with the song Bang Bang, which Dua Lipa covered exclusively for Patrizia Pepe.The original plot ranges from sexy attitude to veiled irony, where the metropolitan gang led by the pop star is used to symbolise the sense of complicity, sharing and belonging synonymous with the feminine world.
It is a reaffirmation of a fundamental message: “Life is madness to be lived with perfect accomplices.”“I love Patrizia Pepe because the brand’s look reflects our desire to put ourselves out there, to follow our dreams and to express our creativity,” explains Dua Lipa. “The brand’s vision of the Italian style, usually classic, is glamorous and rebellious, its hows an incredible strength.”The campaign will launch in August, with the campaign film being released on the 20th September 2017 during Milan Fashion Week.
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