Patrizia Pepe has captured the warm, sunny vibes of its summer collection with the new SS 2017 advertising campaign, shot by the photographer Alessio Bolzoni.
The fresh, modern spirit of the Desert Flower Festival theme is channelled by the two protagonists in a series of shots devised as postcards from an evocative, abstract journey, where colourful cacti and desert flowers provide a stunning backdrop for the it bags of the season.
Pictured during a desert celebration of music and fashion, the models wear sophisticated, versatile clothing enhanced by sparkly gold detailing, floral patterns, rippling fringing and tribal-chic prints. The accessories, meanwhile, combine intense colours with glam detailing such as the iconic Lock Fly buckle.
The new Patrizia Pepe campaign will feature in the leading fashion magazines and online platforms starting from mid-January, in both Italy and abroad.
As well as the institutional images, the campaign will also launch an animated video in which real women discover colourful illustrations synonymous with the summer season concept.