(Italiano) Patrizia Pepe @ Pitti 91

Patrizia Pepe will mark the release of its new Men’s collection with an event combining music and fashion at Pitti Immagine.

On Wednesday 11 January, the Patrizia Pepe stand will be transformed into the setting for a special DJ set curated by Stephen James, one of the most famous faces in the world of men’s fashion and he has also made the move into the music industry. He will be supported by DJ Gladis.

The event will also see the unveiling of the new advertising campaign for the Autumn-Winter 2017 season.

The campaign is centred around an extraordinary sequence of images shot by Tuscan photographer Mauro Puccini, who uses his unmistakeable style to capture the movements of an urban tribe as it expertly negotiates daily life, harnessing the power of its grit, passion and instinct to safely pass through the metropolitan jungle.

The star of the campaign is brand ambassador Marco Bocci, who appears with a gang of free runners, underlining the contrast between the collection’s classic and contemporary flavours, which capture the best of aesthetics and street culture.

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