After last season’s success, Patrizia Pepe continues its exclusive collaboration with Dua Lipa and reconfirms the famous pop-star as the face of images and the video for the new Spring/Summer 2018 advertising campaign.
Thanks to her glamorous attitude and feminine elegance, Dua Lipa uniquely conveys the brand’s sophisticated and unconventional aesthetics. Her free and bold spirit perfectly embodies the Patrizia Pepe woman’s spirit and her determination to always express herself with courage, awareness and a touch of irreverent craziness. Once more the brand’s deep passion for the music world has inspired the mood for its latest production. Set in New York and directed by photographer and film-maker Sharif Hamza, the campaign presents a new chapter in Patrizia Pepe’ Bang Bang story. Dua’s girl gang, flanked by her sure-fire “partners in crime”, Hunji and Estella, move from the city streets to an apparently deserted subway.
Set in urban atmospheres which exude contrasting yet magnetic sensations, the Patrizia Pepe summer collection expresses its contemporary spirit through essential and light silhouettes, exalted by original fabrics, seductive transparencies and precious decorations.
Must-have accessories include different interpretations of the LOVE bag which manifests itself in a variety of shapes, colours and precious materials, accentuating the maxi writing in relief, ranging from glitter effect total-black to sparkling gold lamé.