Patrizia Pepe is launching its new athleisure collection “BE FLY. STAY FLY.”
A name inspired by New York slang, dedicated to a super cool and daring woman.
Three are the creative inspirations of the line, where comfort, glamor and refinement come together to reflect the increasingly dynamic rhythm of the contemporary life.
The total looks of the next SS 2018 season translate practicality into a mix of high-performance fabrics and sophisticated details that accompany everyday life while enhancing the feminine, sensual and multifaceted spirit of the Patrizia Pepe woman.
The DETOX theme is designed for meditative, spiritual women, who love to wear essential, soft and light garments.
Sinuous lines shape the silhouette revealing silky touches, mesh inserts and surprising prints. Technical materials are combined with heat-seams and neon shades, while luminous applications and lurex weaves emphasize the comfort-glam style.
STRONGER is for a gutsy, energetic Patrizia Pepe personality, combining haute-couture fabrics and high-performance materials.
Nylon, technical jersey and stretch viscose are embellished with ruches and 3D sequins for an original macro-geometric effect. The layers and overlays create captivating, refined looks, defined by drawstrings and removable elements that allow you to adapt the garments for different occasions.
SELF-CONFIDENCE is aimed at urban, contemporary Patrizia Pepe women, who are aware of their physicality and charm. The silhouettes mix a flowing elements with a slim fit in an absolutely original image.
Ultralight lycra, unexpected transparencies and cut-out details are customized with zip slogans, micro-logoed elastic and mesh inserts, or characterized by iridescence and light points that reinterpret sportswear in an evening style.
The “Be Fly. Stay Fly” collection will be officially presented on 19th March, when Patrizia Pepe will unveil its advertising images dedicated to the athleisure world, which features the brand’s celebrity endorser Dua Lipa.
Coinciding with the launch of the campaign, on Wednesday 21st March, Patrizia Pepe will host a special event at its Milanese boutique in Via Manzoni, which will be specially transformed into an immersive sensory journey into the heart of the athleisure collection to discover the three styles: Detox, Stronger and Self-Confidence.
The evening will also be enlivened by a live session by DJ and influencer Ema Stockholma, while guests can enjoy an exquisite healthy food experience, be photographed in themed photo-booths or have fun with colourful slogan bracelets that imbue dynamism, strength and positivity.