Comfort, sophistication and modernity are the hallmarks of Patrizia Pepe’s new athleisure season, which combines an active spirit and fashionable attitude in new products defined by distinctly glamorous neon colours, multicoloured prints and laminated effects.
From underwear to matching “in & out the gym” outfits, the silhouettes are modelled around the female body like a second skin that plays with sophisticated blends of Lycra and technical mesh, ‘detox flowers’ and energetic, vibrant colours such as Performance Blue and Power Violet.
The flowing stretch chenille designs are finished with branded belts tied at the waist and contrasting striped patterns, while a retro touch based on ‘70s-style gym outfits inspires scuba fabric jumpsuits with custom side bands featuring the iconic Fly logo.
Nylon garments range from a windproof jacket in shades of fuel green and neon orange to “stay fly” models created with a special laminated fabric that lends an ultra-shiny effect to a hooded down jacket, an overcoat with a drawstring waist and other outfits completed by shorts or long two-tone trousers.
The launch of the new collection is supported by a dedicated digital campaign, created by videomaker Senio Zapruder, an Italian talent based in Berlin who translates Patrizia Pepe’s athleisure philosophy through an exclusive series of social media clips with a futuristic atmosphere.
The fashion clips, which will be posted on Instagram and on all the brand’s social media platforms from 6th August, confirm the dynamic, sensual and mindful spirit of the Patrizia Pepe woman.
The new capsule collection will be available at Patrizia Pepe boutiques and at the patriziapepe.com online store.