Patrizia Pepe launches the new campaign #DNTdisturb, dedicated to the iconic Sleepy Fly bag.
The protagonist is a strong and independent woman, looking for a moment of freedom all to herself, her most intimate and innate self. #DNTdisturb, because this time belongs to her and no one else has the right to disturb her.
The unequivocal icon of this campaign, the Sleepy Fly bag, seamlessly blends modern design, fine leather and distinctive details.
A veritable must-have for a unique and sophisticated style which interprets the brand’s aesthetic codes, combining refined elaboration with the irony of the Fly symbol, revisited in a macro version, half hidden by the closure strip. A coded message laden with irony, clearly expressed in the words “Please do not disturb, I’m sleeping!”.
A bag characterised by an innovative approach, which reveals itself in a play of combinations, where clear-cut and essential lines change in appearance according to taste and occasions, thanks to the adjustable shoulder and cross body strap, or an alternative rope, for a more decisive hold.
100% Made in Italy soft calfskin, available in two sizes: medium or small. Its palette is dominated by strong colours like Retro White, Red and Yellow, up to the essential essence of Black Blue.
Shots and videos by the photographer Ben Rayner explore a more “intimate” concept of freedom, expressed through the protagonist’s unusual and irreverent gesturality. She closes the door to her room and revels in a few moments of ironic escapism.
The new #DNTdisturb advertising campaign will be launched on the 27th November via a digital media plan on all major online platforms.
#DNTdisturb #SleepyFlyBag #SleepyFly