Patrizia Pepe is launching the new Spring/Summer 2019 advertising campaign, created by French photographer Cederic Buchet along the sunny streets of Los Angeles, an international metropolis where the glamorous, rebellious spirit of Patrizia Pepe womenswear is perfectly expressed.
The campaign’s images and videos portray a group of friends: daring, passionate, independent globe-trotters who experience travel as a unique opportunity to explore new environments, new styles and new ways of feeling more free and irreverent.
Against the backdrop of buildings in Venice, in a street-style setting with contrasting light, Patrizia Pepe’s ‘partners in crime’ celebrate the power of modern femininity by wearing the garments and accessories of the new season in a unique mix of elegance, sensuality and awareness.
Subtle transparencies, impalpable prints and essential monochromes contrast with unconventional silhouettes distinguished by asymmetrical cuts and sophisticated draping.
Street-style overlays leave room for the tailored style of fabrics borrowed from menswear.
The maxi lettering and oversized logo enhance the most unusual shapes, while wavy fringes and metal studs enliven the season’s looks.
The iconic Sleepy Fly bag follows every step of an ‘on the road’ adventure that constantly mixes classic and contemporary, athleisure trends and urban refinement, stylish movement and a desire for seduction.