Patrizia Pepe launches the “Off Duty Glam” look, set against the backdrop of Milan’s Chinatown, where gritty street atmospheres created by red lighting and graffiti-covered walls are juxtaposed with the refined and nonchalant image of a modern urban explorer.

The ‘street mood’ of the photographic campaign by the duo Ragazzi nei Paraggi exalts SS2019 preview items with plays of light and shadows, enhancing the femininity and glamour of the latest garments.

Outfits are characterised by distinctive volumes and light fabrics which alternate vivid solid colours, tie dye prints and plastic transparencies, in a unique blend of elegance, trendiness and creativity.

The denim jacket is enriched with metal zips, soft knitwear is illuminated by crystal-encrusted couture collars, the PVC trench is worn over the sensual shirt-dress, whereas the light-coloured outfit features with high Patrizia Pepe sneakers.

The season’s versatile, daring and unconventional spirit is enhanced by iconic accessories which profoundly transform each look according to taste and occasion, with a penchant for micro shoulder bags decorated with sequins and exquisite tassels, rock-style boots with block heels and essential waist pouches with just enough room for a camera and travel log.


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